Grants of $5,000 to $15,000 Available

From the Office of Community and Rural Affairs

A second round of the HartBeat of Main Street Grant Program will open on Thursday, Oct. 22! Grants of $5,000 to $15,000 to support brick-and-mortar businesses in commercial districts as they enter the next phases of reopening across the country. The HartBeat of Main Street Grant Program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts. Here are the details I know so far:

Who can apply and what ifs:

  • If you applied in the first round, winners will be notified on October 21.
  • These grants can go to business directly, so please advertise to your businesses
  • A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business
  • Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned.
  • The businesses must employ 20 or fewer full time employees, including the owner
  • Business must have been in operation since 1/1/19
  • The applicant must be the owner of the business AND be 18 years of age of older

What types of expenses can you apply for?

  • Physical improvements to business space to meet relevant reopening requirements implemented because of COVID-19
  • Equipment to comply with public health and safety guidelines (i.e., touchless payment methods, automatic door open sensors, or disposable menus)
  • Fees associated with expanding the business to e-commerce sales
  • Other professional services, such as business plan modifications
  • Rent, payroll, and other operating expenses

Frequently Asked Questions

Check out a list of Frequently Asked Questions here.

How to Apply

Applications for Round 2 of the HartBeat of Main Street will be accepted beginning at 9am PT October 22, 2020 through 4:59 PM PT October 29, 2020. A link to the application will be posted on our program webpage as soon as the application opens. In the meantime, you can review a PDF version of the application here.

All first round grant applicants have been notified about the status of their submissions. If you have not received an email, please check your junk folder.

Colette Childress
East Central Community Liaison
Office of Community and Rural Affairs
Cell: 317.383.1112
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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About PBA

The Pendleton Business Association (PBA) celebrated its 20 year anniversary in 2017.  As a representative of the local business community we strive enhance local business activity with networking opportunities for the members.  The PBA also holds local events that bring in visitors from many surrounding communities.  We invite all businesses in the Pendleton, Indiana community to be a part of our efforts to build a strong business community in Pendleton.